The 1996 merger of Penguin Books with the Putnam Berkley Group, and the subsequent incorporation of Putnam’s PaperStar imprint into Puffin, cemented Puffin’s longstanding position as one of the leading children’s paperback publishers in the business. Incorporating titles from three hardcover imprints, Viking Children’s Books, Dial Books for Young Readers, and Dutton Children’s Books, Puffin drew on the strength of its expanded list to launch a major joint venture with Puffin UK, a newly redesigned Puffin Classics series. In 1988, Penguin merged with New American Library and Dutton, creating a new powerhouse Puffin list. Puffin Books produced quality paperback editions of Viking titles, aggressively acquired titles for paperback publication from outside publishing houses, reprinted Puffin UK titles, and maintained a backlist packed with award-winning children’s literature including Robert McCloskey‘s Caldecott Medal winner Make Way For Ducklings, Ludwig Bemelmans‘ beloved Caldecott Honor book Madeline, and Don Freeman‘s classic Corduroy. Puffin USA didn’t get its start until 1978, when Penguin acquired Viking Kestrel and Viking’s paperback line, Seafarer Books.ĭuring the 1980s, Puffin Books initiated the period of remarkable growth that has become its hallmark. Puffin began in England in 1941 when Allen Lane, publisher of Penguin Books, and Noel Carrington, a publisher of natural history books, teamed up to produce the first line of quality paperbacks for children. Over the years, Puffin has transformed from a small, yet distinguished paperback house, into one of the largest, most diverse, and successful children’s publishers in business, publishing everything from picture books to ground-breaking middle grade and teen fiction. One of the most prestigious children’s paperback publishers in the United States, Puffin Books was founded on a strong literary tradition and a commitment to publishing a successful mix of classic children’s fiction and the best new literature.
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